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Marketing Tools Increasing Competitiveness of Company
Denev, Patrik ; Vetchý, Pavel (referee) ; Zich, Robert (advisor)
This bachelor thesis, which I am focused on, is about marketing tools and strengthening competitiveness of company IRD Group, which is a retailer of silver and steal. In these thesis is theoretic part and practice part. In theoretic part is focused on marketing Mix and his tools, which we can used for competitiveness. The practice part is focused on tools, which is using IRD Group, I would like to improve that part of the company and marketing strategy.
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Suggestion for the improvement of the Company´s Culture
Sombergová, Markéta ; Horák, Hynek (referee) ; Pokorný, Jiří (advisor)
This bachelor´s thesis deal with structure of internal culture of SolidVision company and its influence on the effective performance of employees. It points out the problems of the company and explains how these problems affects running of the company and effectiveness of the work. It includes suggestions, procedures and recommendations for improving the company´s culture, which can lead to the better prosperity and more effective work.
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I Live Tarot
Oplatková, Hana ; Vondřejcová, Silvie (referee) ; Klímová, Barbora (advisor)
Private deck of cards created during six-month survey and documentation of daily experiences. The package contains 49 cards and it is inspired by a set of 78 tarot cards. Text content - reverse side of the card was created using diary notes. Face side of the card was chosen as a representation of processes taking place usually in days when the card was read.
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The Project to Progress of the Personality the Successful Manager
Klaiba, Jan ; Ing.Pavel Lutovský (referee) ; Pokorný, Jiří (advisor)
This diploma thesis focuses on development of managerial competencies of manager‘s personality in the business environment. This work is divided into two main parts. The first, theoretical, includes theory and introduces basic terms. The second, practical, consists of two sub-parts: analytical, in which I analyse the situation and explore the problems, in the second sub-part I present a concept of my own solution.
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Streamlining of a Project Management Process within a Company
Svoboda, Lukáš ; Doskočil, Radek (referee) ; Smolíková, Lenka (advisor)
Diplomová práce se zabývá procesem vyhodnocování či poučení se z projektů, patřící mezi procesy projektového managementu, které umožňují projektovým manažerům zefektivňovat budoucí projekty. V této práci je využito teoretických znalostí a důkladné analýzy projektového prostředí a aktuální úrovně daného procesu pro vytvoření návrhu řešení, který cílí na odstranění identifikovaných nedostatků za účelem zefektivnění celého procesu.
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Strengthening the Competitiveness of Accounting Centre of Pneuservis in VOP GROUP, s.r.o.
Wagnerová, Hana ; Misiorz, Roman (referee) ; Zich, Robert (advisor)
This diploma thesis deals with strengthening of competitiveness of the accounting centre “Pneuservis” in the VOP GROUP, s.r.o., which currently faces financial problems and lacks enough competitiveness. Proposals have been outlined on the basis of the strategic analysis. The competitive strategy has been developed for Pneuservis VOP GROUP, s.r.o., the part of which has been the formulation of vision, mission and strategic goals. The objective has been defined as acquisition of new customers and, consequently, strengthening of competitiveness of Pneuservis VOP GROUP, s.r.o..
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Harmonization of work and family life in women in the managerial positions
Kučerová, Jana ; Michalík, David (advisor) ; Rymeš, Milan (referee)
This diploma thesis deals with thema of harmonization of family and working duties in women at managerial positions. Background is drawn from the area of psychology of work and organization in theoretical part and from personal experiences of manager women in empirical part. The thesis analyzes the meaning of work in nowdays society, its changes and raising work demands in each individual. Next there are underlined themes of woman in management and social expectations from woman. Used strategies in 7 women were investigated with hep of qualitative research with usage of semistructured interview in real conditions. The thesis draws conclusion that spousal support, supportive family background, a need of self-fulfillment at work, use of flexible working time arrangements and the use of modern technologies are crucial points. Discovered data were recorded and women feelings emerging from building their careers and gaining work success as well. Keywords work, woman, management, harmonization of work and family life, leadership, children
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